Previously, traditional marketing efforts urged people to visit brick and mortar locations. With the introduction of the internet, efforts have shifted to allowing easy-access to merchandise via company websites. Many customers research where and how they will make a purchase through internet research.
In 2009, Forrester Research estimated that $917 billion retail sales were influenced by the web. Additionally, $155 billion was spent online in 2009. It is important that as we enter 2011, businesses realize the influence that the website has on their company, products and image. Companies cannot simply market either online or via traditional marketing, it must be a collaboration between the two marketing efforts to maximize reach.
With the introduction of smartphones, another vehicle for marketing has been introduced. Where the internet once took over for research, more and more people are now using their phone as a way to research, locate, and find deals on companies and products. Using applications such as “Places“, “Foursquare“, and “Google Maps” will help companies reach their consumers with promotions.
Another advantage that companies must focus efforts on is the use of PPC advertising through not only Google Adwords, but also on Facebook. Facebook use has surpassed the use of Google and with the introduction of new functionality and the impending upgrades to Facebook, the social networking site is sure to be in even more high demand. Additionally, the use of Facebook ads allows a company to target their customers based on different search criteria.
Need help navigating any of these areas? Contact Marketing Clarity for a free consultation.
The concept for article credited to: Top Rank Blog
