How to Safely Provide Admin Access to Your WordPress Site Providing secure access to your WordPress site is essential for maintaining its integrity and protecting sensitive information. Here’s a comprehensive guide on how to grant access without sharing your personal passwords: Create a New WordPress User Account To provide access to your WordPress site, follow…
We get it – you’re busy building your business and creating content for your social media strategy is the last thing from your mind. We put together a quick set of information that you want to keep in mind for creating content and engaging with your fans. Need help? Out of time to create content?…
Just about everybody has a mobile phone that can be taken out on a whim to check your websites’ mobile compatibility, but there’s a view you may not fully be seeing. While we can take a quick peak at how the site is laid out on the phone, we cannot see how the google bots…
Create Separate Campaigns for Each Objective A campaign contains one or more ad sets and ads. You’ll choose one advertising objective for each of your campaigns. Organize Ad Sets by audience Ad sets contain one or more ads. You’ll define your targeting, budget, schedule, bidding and placement at the ad set level. Create Multiple Ads…
Recently, there was a breach in the security of nearly 50 million Facebook accounts, according to a New York Times article on Facebook. Shortly after this breach, there was a wave of fake posts going around – that may be a scam themselves – which is setting your page up for a vulnerability. With all…
According to Business Insider, Google remains the number one way that people find information in regards to making a purchasing decision. What does that mean for you? It is still important to have high organic Google search results along with advertising with Google Adwords vs. Facebook ads. For the full article, please visit Business Insider…
Previously, traditional marketing efforts urged people to visit brick and mortar locations. With the introduction of the internet, efforts have shifted to allowing easy-access to merchandise via company websites. Many customers research where and how they will make a purchase through internet research. In 2009, Forrester Research estimated that $917 billion retail sales were influenced…
Search Engine Optimization (SEO) is a vital part of having a successful website and has proven to be an art form. Here are some tips that we have fond and utilize in our own business practice: Research, research, research! No, this doesn’t require a research paper to be created! However, researching the best keywords to…
The traditional forms of marketing include: trade shows, telemarketing, direct mail and other forms that have been around for years. Yet, with new technological advances, it is becoming harder and harder for businesses to reach their consumers with these methods. How often do you jump off your sofa to talk to the telemarketer on the…
