Online Purchasing Decisions

According to Business Insider, Google remains the number one way that people find information in regards to making a purchasing decision.  What does that mean for you?  It is still important to have high organic Google search results along with advertising with Google Adwords vs. Facebook ads. For the full article, please visit Business Insider…

Search Marketing Trends 2011

Previously, traditional marketing efforts urged people to visit brick and mortar locations. With the introduction of the internet, efforts have shifted to allowing easy-access to merchandise via company websites. Many customers research where and how they will make a purchase through internet research. In 2009, Forrester Research estimated that $917 billion retail sales were influenced…